The connection between the web 2.0 articles and the major web site completes a wheel like structure with the different web 2.0 sites being inter connected within themselves. As a link wheel resembles a wheel like structure the experts of the arena called as SEOs named it as linkwheel. A link wheel refers to the logical structure of directed links between various web sites. The inventor of link wheel is Howie Schwartz who has proved a significant increase of traffic to his web sites. In the process of a link wheel the SEOs post key word based articles in each web 2.0 site with two back links embedded within each of them.
A link wheel encompasses many web 2.0 sites where the actual links are distributed. Back links are the links that direct the page to the major web site. The technique of link wheel is more popular now a day and the search engine optimizations through the linkwheel methodology have proven to be more effective. In any article that has been posted one of the links direct the user to the main page of the major web site and the other to the neighbor article that has the same similarities as the previous one. The web 2.0 sites of any link wheel forms the spokes of the wheel and the major web site forms the hub or centre of the wheel.